LUKA DONČIĆ — THE NBA STAR WHO JUST SIGNED A $100 MILLION DEAL WITH JORDAN BRAND — HAS REPORTEDLY FILED A SUIT AGAINST HIS MOTHER, MIRJAM POTERBIN, IN THE MOST BARGAIN LEGAL BATTLE OF HIS CAREER At the height of his career, with a multi-million dollar contract with Michael Jordan’s brand, Luka Dončić is facing a fight he never wanted to fight: a lawsuit involving his own mother, Mirjam Poterbin. According to legal documents obtained by the US media, Luka is seeking full control of the trademark associated with his name — something he believes he should own completely at a time when his career has entered a completely new chapter. Those present at the filing described Luka as “somber and calm, but his eyes made it clear this was not the fight he wanted to take.” Behind the scenes of the case revealed months of tense negotiations, in which Luka reportedly tried to resolve the matter quietly before being forced to take the final step: legal action. However, what shocked the public the most was not the lawsuit — but a sentence Luka said to his team of lawyers right after signing the papers, a short sentence filled with pent-up emotion that silenced the courtroom for a few seconds as everyone understood he had just crossed a line of no return.

Luka Doncic, who signed a $100 million deal with Michael Jordan’s brand, sues mother Mirjam Poterbin

Luka Doncic decided to light the Eurobasket up and drop 47 on France, a record. But before that, he decided to sue his mom over his brand!  

Yes, you read that one right, Luka Doncic, the miracle child decided to wake up and drop 47 on France. A Eurobasket record, the highest in over 60 years. He broke all records that night. But before that, he decided to file a lawsuit for his brand.

The ownership dispute over “Luka Doncic 7” which is Luka’s brand is controversial. It has been under the ownership of his mother for quite some time and for reasons unknown, she has been out of the picture for a while.

Over the last few days, it all became very clear. Luka cannot file a trademark under his name because his mother owns it. Yes, what a bizarre turn of events.

For someone like Doncic, whose marketability is only set to grow multiple folds over the years, having control of his own brand and trademarking is essential.

Luka Doncic says he needs to have full control over his own brand and is taking mother Mirajam Poterbin to court

The Dallas Mavericks star is not taking any chances. He wants to grow and lead the NBA, and most likely he will be the face of the league.

But, not having control of his own brand, or worse yet, not having the rights to it can be a huge hindrance.

In Luka’s own words, “I continue to grow as a player and as a person, so I need to be in control of my brand”

As per Marc Stein, before he unleashed his fury on France, dropping a mammoth 47, he filed a lawsuit at the US Patent and Trademark office. Now we know why he was so angry.

What do you think? Will Luka prevail in court? Will we see a return of Luka Doncic 7? Let us know.